Envision Retail Services

Availability Fitting Room Conversion Commerciality Shopper Insight Service & Selling Efficiency Staff Planning People & Change Training

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Using Shopper Behaviour to Drive Sales
Comming Soon

Shopper Insight

What is it that customers want and expect from you? How do they shop your stores? What could you change and how would it impact sales?

Of course everything we do is targeted on driving one significant customer behaviour – buying, but how do we identify and capitalise on the many behaviours that lead up to this big moment making it happen more often?

Almost all commercial decisions in retail are based on sales data of what was sold, where and when. Yet this accounts for only 7% of what customers tell us whilst in store.

Through detailed observation and tracking of customers in stores, we are able to unlock the wealth of information that customers tell you everyday about where the opportunities are in a store and how we can get them to spend more money – all without asking them!

Armed with this information we can conduct rapid reaction pilots to measure how customers respond to sales drivers such as layout and visual merchandising as well as the impact of queuing. Furthermore we can also identify the scale of opportunities from other more fundamental sales growth areas such as availability, customer service and fitting rooms.

To find out how we have used our customer behavioural insight methodology to drive sales for brands click here and for retailers click here (comming soon).