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Availability
Fitting Room Conversion
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Service & Selling
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Service & Selling |
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For every successful customer interaction, the probability that the customer will buy goes up by 300%! Great retailers know this, but they also know that some customers want to be left alone and any interaction can kill the sale. Whilst many retailers spend huge amounts of time and money on service or technical and product training (eg. the consultative retailers such as cosmetics, electricals, mobile phones, furniture etc), there remains one fundamental barrier that means the majority of the potential for this training is never realised – how to give staff the confidence to approach customers in the first place. Great sales people have this confidence, but over 95% of sales floor staff don’t due to a fear of rejection. In the face of repeated “no thanks I am just looking” or glares which say “leave me alone” it’s no wonder staff feel more comfortable hiding behind counters or busying themselves with stock leaving customers who might need help fending for themselves. Our approach to service and selling is to identify which customer groups shop with you and of these, which ones need help and which ones should definitely be left alone. By sharing how to spot who is who with your teams, we give them the confidence and skills to drive up levels of customer interactions and subsequent sales. To find out how we delivered 30% sales growth for one of our clients using this approach click here |
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